PPC Marketing

your guide to full funnel targeting

Introduction

Which channels work best at each stage of the funnel

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How to make the most of Google Adwords

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How PPC supports your wider marketing activities

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PPC is a highly effective marketing channel, not only for capturing people in buying mode but also for generating awareness and nurturing potential customers. 

In this guide, we’ll show you how the various channels work together to drive people through your entire sales funnel, including:

About Vertical Leap: Vertical Leap offers the most effective and thorough search marketing service in the UK, helping companies maximise their visibility online. We achieve this by combining intelligent algorithms with smart people. We have developed our own prescriptive marketing platform, Apollo Insights, that tells us what’s happening with your campaigns, why it's happening and what to do about it.

This liberates our search experts to focus purely on marketing your business, getting you efficient and effective results. 

 
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